At FrithRugs, we believe that a beautiful rug is more than just a floor covering - it’s the heart of a room. The right rug adds warmth, personality, and a touch of style that ties everything together. That’s why we’re passionate about helping you find the perfect piece to suit your space.
Whether you're shopping online or visiting one of our stores, you'll discover a world far beyond what you’d find on the average high street. With thousands of rugs in every shape, size, colour, and style imaginable, we’re proud to offer one of the UK’s largest and most diverse rug collections.
As one of the UK’s leading rug and carpet importers, FrithRugs brings you an unmatched selection sourced from around the globe - from the mountains of Afghanistan to the looms of Pakistan, China, and beyond. Whether you’re drawn to timeless Persian classics or modern, minimalist designs, we have a rug to suit every home and personality.
Our expert team is here to guide you. From helping you pick the perfect size and colour to offering care advice, we make finding your ideal rug easy and enjoyable.
No matter your home’s style - be it a chic city flat, a character-filled cottage, or a sleek new-build - we have a rug to match. Love classic? Prefer bold? Into something a bit quirky? With everything from traditional hand-knotted masterpieces to exclusive modern designs, you’ll find just the thing to express your style.
Choose from runners, squares, circles, rectangles, and more - all available both in-store and online.
FrithRugs has been family-owned and operated since 1981, and we carry those values into everything we do. We treat our customers like family too - always putting your needs first and offering friendly, honest advice every step of the way.
We offer free UK mainland delivery, can help lay your rug if needed, and we’re always happy to provide care tips so you can enjoy your rug for years to come. Just ask - we’re here to help.
Our family travels regularly to the Far East and Asia to source the world’s most beautiful and unique rugs - many of which are made exclusively for FrithRugs. Looking for something truly original? We can even arrange bespoke rugsfeaturing family initials, crests, or business logos - designed and handwoven just for you.
If it’s classic you’re after, you’re in the right place. We’re proud to offer one of the finest collections of Persian and Afghan rugs in the UK. These unique pieces are not only stylish - they’re often investment-worthy and can become cherished family heirlooms.
Explore our range online or visit us in-store to see the craftsmanship up close.
At FrithRugs, ethics matter. As a major importer, we take full responsibility for where and how our rugs are made. We import directly from trusted manufacturers and visit weaving areas personally to ensure fair and safe working conditions.
We strictly prohibit child and slave labour and insist all our suppliers follow ethical practices. Our self-enforced policies mean we can uphold the high standards we believe in - because doing business responsibly isn’t optional; it’s essential.
Start exploring at www.frithrugs.co.uk or visit one of our stores today.
